Titan Raga has appointed Alia Bhatt as brand ambassador and rolled out a campaign featuring the actor.
Conceptualised by Ogilvy, the campaign consists of a film through which the brand aims to celebrate women who embrace their bold self-expression. In the film Bhatt is showing her family her bridal outfits, right from her bachelorette to her wedding. When her aunt asks her whether she has her honeymoon outfit ready, Bhatt cheekily responds by saying 'who wears clothes during one'.
Sirish Chandrashekar, marketing head, Titan, said, "We are delighted to have Alia Bhatt on board as Titan Raga's brand ambassador. Titan Raga symbolises expressiveness. Be it through product design or through advertising, the brand always expresses a definitive point of view that resonates with the contemporary young woman. Alia, being bold and expressive herself, is an ideal choice to amplify the brand's narrative."
Puneet Kapoor, chief creative officer, Ogilvy South, said, “It is true that you don’t just match brands to your body, but to your personality and to your soul. There’s always something about a great brand that goes beyond the beautiful design and functionality and connects deeper within. Titan Raga’s tone and manner has been one such stellar voice that’s always been beautifully bold, unabashed and authentic in expression. This story is an attempt to capture that spirit with our ever-changing, ever-evolving social scenario.”
Creative agency: Ogilvy, Bengaluru
Chief creative officers, Ogilvy India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Kumar Nayak
Chief creative officer, Ogilvy South: Puneet Kapoor
Group creative director: Divya Bhatia
Script writer: Priyanka Mukherjee
Associate creative director, Art: Jaydhrit Sur
Creative team: Harshil Dhawan, Fatema Morbiwala
Managing partner, South: Tithi Ghosh
Vice president: Akshatha Poojari
Account management: Anukriti Som, Arpita Sarkar
Head of strategic planning, Ogilvy South: Easo John
PR agency: AdfactorsPR
Production house: Chrome Pictures
Director: Hemant Bhandari
Producer: Abhishek Notani
Director of photography: Rajesh Nare
Music: Abhishek Arora
Post production head: Mithun rShaw