Campaign India Team
Apr 08, 2014

Titan adorns a timeless moment, underlines the joy of gifting

Watch the ad film conceptualised by Ogilvy & Mather here

wide player in 16:9 format. Used on article page for Campaign.

Titan has revisited its ‘Joy of Gifting’ platform with a new TV commercial. The film has been conceptualised by Ogilvy & Mather.

The film is set in a green garden area, where a group of friends have assembled for a cookout. One of the young men approaches a young lady who is in the middle of making something. He says he needs to tell her something. But before he can, she is whisked away from one of the other women to tend to something else. Their conversation resumes as they begin their meal, seated next to each other. He proposes. The surprised girl gathers herself and extends her hand, asking him for the ring. He isn’t carrying one. As Titan’s signature tune starts playing in the background, he proceeds to strap his watch onto her wrist instead. The brand signs off against the smiling couple with the line: ‘Titan. The joy of gifting.’

Piyush Pandey, executive chairman and creative director, South Asia, Ogilvy &Mather, said, "Titan is a role model for today's youth. This commercial captures today's life layered with the music that is emotionally owned by Titan now. It builds on Titan's gifting idea and adds a new layer of commitment which Titan has always stood for."

Joono Simon, executive creative director, Ogilvy South, India, added, “While gifting as a notion is central to this commercial, it also reminds us that life’s best moments are as spontaneous as they are fleeting. Every ticking second is filled with possibilities and it’s delightful to see how human emotion can immortalise these fleeting moments.”


Credits

Client: The Titan Company (Titan Watches)
Brand: Titan
Creative agency: Ogilvy & Mather
Executive chairman and creative director, South Asia: Piyush Pandey
National creative director: Rajiv Rao
Executive creative director: Joono Simon
Copywriter: Piyush Pandey
Account planning: Sreenesh Bhat
Account management:  Tithi Ghosh, Sindhu Menon, Akshatha Poojari
Films: Rajib Baruah

Media agency:  Maxus

Production house: Nirvana Films
Director (film): Prakash Verma
Executive producer: Sneha Iype
Producer:  Sunitha Ram
DOP: Chinva Panya
Music:  Clinton Cerejo
Editor: Shyam Salgaonkar

Source:
Campaign India

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