Campaign India Team
Jan 13, 2022

Tinder unveils a diverse set of dating stories through the journey of firsts

Watch the films conceptualised by the in-house team here

Tinder has rolled out a campaign to highlight their product features such as explore, hot takes and vibes. The film aims to showcase how their product offerings, combined with mutual interest, give users an outlet to discover potential matches and create unforgettable social experiences. 
 
Conceptualised by the in-house team, the four short films feature snippets of GenZ's in India. The films showcase first dates (as shown above), first kisses, the first move, and first sorry's which all started through matching with their partner on Tinder. 

Taru Kapoor, general manager, Match Group India, said, “Tinder is the world’s most popular app for sparking connections with new people. Millions of our members get the chance to meet a very diverse set of people every day based on shared interests. This new campaign is a reflection of countless journeys of firsts, and celebration of endless possibilities, that started on Tinder.”
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Gozoop Group elevates Amyn Ghadiali to India ...

He will spearhead the agency's initiatives across its digital vertical, GZ Creative Digital, overseeing revenue management and campaigns in addition to driving integrated business operations.

2 days ago

Paris 2024: Pressure is on brands to produce in big ...

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.

2 days ago

The Sleep Company earmarks nearly INR 80-85 crore ...

Eyeballing INR 1000 crore revenue within three years, the comfort-tech brand has allocated nearly one-third of its expenditure towards brand building.

2 days ago

Criteo collaborates with Microsoft Advertising to ...

This expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.