Campaign India Team
Nov 23, 2015

The ‘Titan man’ stands out, with perfect timing

Watch the ad film conceptualised by Ogilvy & Mather here

wide player in 16:9 format. Used on article page for Campaign.
Titan Watches has rolled out a film conceptualised by Ogilvy & Mather Bangalore.
 
The protagonist, a young man, gets ready for an evening out. A female voice over describes the confidence of the character, saying, “This man, he knows, that all eyes are on him” even as he straps on a watch. The narration continues as he hits the road. He knows when the signal will turn green, thanks to his time piece. He helps a lady with her bags across the road, and greets friends on the way. He enters a happening club while others are lined up to enter. He looks at his watch and as if on cue, the ‘drummer’s hot girlfriend’ gives him a second glance. The narration continues: “This man, he wears a Titan”.   
 
Sirish Chandrasekhar, head – marketing, Titan Watches, said, “Titan has always looked at cultural and social trends with an alternative lens and the idea of the quintessential man is a very interesting take. There is a certain confidence that the new age man has. This confidence is emanating from his belief in himself and the fact that he knows he can make a difference.”
 
Tithi Ghosh, senior vice president and head of advertising, Ogilvy & Mather, added, “Titan is best known for its portrayal of relationships and that has made the brand one of the most endearing and respected lifestyle brands in India. But Titan watches are also coveted fashion accessories and they are worn by men who have style and swagger. While we have focused on the entrepreneurial spirit of the modern Indian man in our last ad it was important to emphasise the exciting pace of his life outside work as well. The cool head and pace with which he conducts business is also reflected in every other aspect of his life. We hope the modern male audiences will connect with the confidence and style quotient of the Titan man.”
 
Credits
 
Client: Titan Watches
Creative agency: Ogilvy & Mather, Bangalore
National creative director: Rajiv Rao
Creative director : Sangeetha Sampath
Account management: Tithi Ghosh, Sindhu Menon, Akshatha Poojari, Shivani Agarwal
Planning: Sreenesh Bhat
Agency producer: Rajib Baruah
Production house: Good Morning Films
Director: Shashanka Chaturvedi
Producer: Robin D'Cruz
Music: Subhajit Mukherjee
Post production head: Bharat Arote
Cast: Augusto
Media agency: Maxus
 
Source:
Campaign India