Campaign India Team
Apr 12, 2016

Tata gets Lionel Messi to pitch Tiago as 'Fantasico'

Watch the ad film conceptualised by Soho Square here

Tata has rolled out its launch campaign for the Tiago. Conceptualised by Soho Square, the film features its global brand ambassador, Argentinian footballer Lionel Messi.
 
It opens with a garage opening and Messi driving the car out. As he gets onto the road, he takes the car into a puddle of water, causing water to be splashed onto a group of children. As Messi puts out his hand to apologise, the children exclaim 'fantastico' as they look at the car and the footballer. At a hair saloon, a lady attending to a male customer is distracted by the car's presence outside and goes on to give the man a weird looking haircut. As she stops, she looks at the hair, surprised, but the man seems to be more than satisfied and says 'fantastico'. Then, Messi stops the car to look at signboards, which are obstructed by some colourful parrots. The GPS in the car navigates him, and the parrots follow the car and exclaim 'fantastico'. It ends with Messi reaching a football stadium and parking the car. As he displays his skill with a football and kicks it into the car, the ball comes back at him. Messi looks in shock and calls that 'fantastico', before the voice over introduces the car.
 
The film was released on social media on 6 April 2016.
 
Credits
 
Client: Tata Motors
Agency: Soho Square   
Source:
Campaign India

Related Articles

Just Published

3 hours ago

80% Indian shoppers discover new products through ...

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.

8 hours ago

Adobe launches ad making tool for small businesses

Adobe Express for ads supports ad creation for major digital platforms.

11 hours ago

Hiroshi Igarashi: ‘Without diversity, creativity ...

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.

13 hours ago

From likes to legality: IIGC’s Code of Standards ...

SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.