Tata Motors had rolled out an ad film for its utility vehicle Tata Ace Mega. The film has been conceptualised by Rediffusion Y&R.
The ad film sees a Tata Ace Mega arriving at the heart of a marketplace to pick up goods from a shop. The shopkeeper comments on the 'Mega' having arrived on time at 8 am as was apparently promised. The owner of the Mega, now out of the vehicle, is given special treatment with a red carpet rolled out for him from the Mega to the shop. Workers unload goods from the vehicle as they convey the qualities of the Mega through song and dance. Many traders flock to him pitching for their goods to be picked next to be transported. Just then a woman politely informs of boxes of apples drying up in the hot sun. The Mega owner picks her goods to be delivered first. The ad film, through supers and voice over, lists features of the vehicle. As it arrives at a Star Bazaar outlet, the film ends saying, 'Ab Life Mein Jo Hoga Mega Hoga!' (Whatever will now happen in life will be Mega).
Client:Tata Motors (Tata Ace Mega)
Creative agency: Rediffusion Y&R