Swiggy puts the focus on delivery partners, urges consumers to call them by their names

Food delivery platform Swiggy has rolled out a film that focusses on its delivery partners. 

 

Conceptualised by the in-house team at Swiggy, the film aims to sensitise consumers about the delivery partners. It shows how consumers address them as 'Swiggy', and urges them to instead call them by their names.

 

Srivats TS, VP - marketing, Swiggy, said, “Lakhs of Indians interact with Swiggy’s delivery partners each day. Our partners take unknown turns to reach unknown lanes to meet strangers with a smile on their face. The irony: they always remain unknown to consumers, very often just referred to as 'Swiggy'. With the #WhatsInAName video, we want to change that and bring more dignity to the job our hunger saviours do. We’re glad that the video has struck a chord with so many users and hopeful of a day very soon, when our partners are acknowledged with their name and unique identity.”

 

CREDITS:

Client: Swiggy

VP - marketing: Srivats TS

AVP - marketing: Ashish L

Creative director: Shikha Gupta

Director - supply marketing: Arpit Agarwal

Sr. marketing manager: Swarnendu Mandal

Production House: Flying Saucer

Director: Pushpendra Misra

Production designer: Sonali Bhatia

Producer: Divyaa Iyer

Director of photography: Siddharth Diwan

Music: George Joseph, Amar Mangrulkar

Casting director: Shikha Pradeep and the in-house team