Star Sports celebrates unity in fighting the pandemic for IPL campaign
Watch the film conceptualised by the in-house creative team here
Sep 03, 2020 06:04:00 AM | Video | Campaign India Team
Star Sports, the broadcaster of the Indian Premier League, has rolled out the promo for this year's edition of the tournament.
The film shows how the pandemic has disrupted lives, but at the same time there's been the support of everyday heroes, who have come forward to support the ones in need. It shows people helping each other, neighbours sharing job opportunities with those who have been laid off and a community welcoming a doctor with flowers as he returns from work.
Gautam Thakar, CEO, Star Sports, said, “As a country, we have always come together during testing times and we have seen the same over the last few months. There has been a greater sense of community and empathy that has demonstrated the resilience of the human spirit. The ‘Ek Saath Waali Baat’ campaign has been created with this same ethos. Dream11 IPL is the most-watched sporting event in the country and this year, it is even more special. The campaign builds on the sense of community and signals towards the much-needed emotion of hope.”
The TVC will be released in Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali, and Marathi.
The tournament kicks off on 19 September.