Sprite wants to own the Friday night OTT experience

Sprite has unveiled a campaign featuring Ali Fazal, Divyendu Sharma and Shweta Tripathi.

 

Conceptualised by Ogilvy, the film aims to make Sprite the ideal companion for the youth that wants to sit at home on Friday nights and consume OTT content. It takes the humour route to show Sharma annoying Fazal and Tripathi while the trio are watching something. Fazal loses his cool, but a sip of Sprite changes the scene and helps reinstate calmness.

 

Tish Condeno, senior director, sparkling flavours category, Coca-Cola INSWA, said, “For over 20 years, Sprite has not only established itself as the undisputed youth brand, but has also been leading authentic, edgy, and urban conversations via its marketing efforts. Banking on the success of Sprite’s summer campaign 'thand rakh' (keep calm), our new film takes a quirky approach to showcase how a bottle of chilled Sprite is the perfect partner for all your unwinding occasions and weekends. The campaign portrays light-hearted banter to reiterate the brand’s core message of being the go-to refresher drink which instantly lightens one’s mood.We are thrilled to partner with some of India’s biggest OTT platforms and stars, who are sure to help us further enhance our consumer touchpoints and audience engagements.”

 

Ritu Sharda, chief creative officer - North, Ogilvy India, said, “Sprite is known to be the choice of refreshment that cools you when you lose your cool. Now with Friday release, a new property that lets you win OTT subscriptions through Sprite bottles, we wanted to get India’s hottest heads to take the idea of Thand Rakh forward. The film pushes the ritual of watching content accompanied with a Sprite and what happens when someone comes in the way of you and your content. Rest assured, Sprite shows how to enjoy your content and stay chill no matter how heated the situation. Enjoy it with a chilled Sprite in your hand. And if something comes in the way, thand rakh!"

 

The 360-degree campaign includes TV, digital, print and OOH. Sprite has also partnered with Amazon Prime Video and Voot, to offer consumers a chance to win free subscriptions.