Spotify reaches out to international music fans in India

Spotify has rolled out a campaign to showcase its global music offerings. 

 

Conceptualised by Leo Burnett, the film shows how Indian users can use their playlists to 'get over a heartbreak' and 'get ready for fitness' the way the world does.  

Neha Ahuja, head - marketing - India, Spotify, said, “This campaign highlights a growing culture in India where our local users are streaming the very best of music that others  across the world are listening to. No matter one’s age or location, Spotify’s 4 billion playlists are the ultimate destination for all kinds of music lovers to make the music a part of their daily lives. And we have seen this with the growing popularity of playlists like Global Top 50, Today’s Top Hits, and even the old school Rock Classics, all of which have millions of followers globally."