Campaign India Team
Nov 22, 2020

SPN asks fans to show 'true cricketing colours' ahead of Ind-Aus series

Watch the film here

Sony Pictures Networks has rolled out its promo for the upcoming India-Australia series. The film shows passionate cricket fans respond to Australian media's claims that team India stands no chance in the tournament.

The film titled '#CricketKaAsliRang' pays an ode to the fans' love for the game of cricket. It acts as a clarion call to all the Indian cricket fans, across the globe, to show support and cheer the team on. 

Rajesh Kaul, chief revenue officer, distribution and head – sports business, Sony Pictures Networks India, said, “Cricket in India is not just a sport; it is an emotion and Sony Sports is excited to showcase all Live action from team India’s first endeavour after nine months against Indian cricket’s biggest rival, Australia. This will also be the first time that fans will be allowed to attend an international match as all the recent international series since March were played behind closed doors. We know how significant this series is for Indian fans and will be airing the series with four language feeds - English, Hindi, Tamil and Telugu to reach out to a wider set of viewers."
 
The series is scheduled to kick off on 27 November.
 
Source:
Campaign India

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