Sonal Dabral, group CCO and vice chairman, Ogilvy India, is the latest to appear in The One Show's 'Be Famous Famous' campaign.
The film that has been conceptualised by Ogilvy India shows Dabral hounded by whoever he meets with an advertising request. The lady selling him fish asks him to suggest a good name for her fish stall. Another request sees his neighbours asking him to design a banner for the 'annual terrace party' for their building. Then, when he's at a spa, the owner asks him for a jingle for the place. Other instances include a Baba asking Dabral to get their ashram trending on Twitter, a group of children asking for their cricket team to go viral and more.
The 'Be Famous Famous' campaign shows how winning a One Show Pencil makes you more than just famous in the ad industry.
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