Relaxo's latest TVC features Bollywood actress Sonakshi Sinha. Sinha joins Salman Khan, Akshay Kumar and Katrina Kaif as Bollywood celebrities to have endorsed the brand.
The film has been conceptualised by ARMS Communications. It begins with Sinha walking out of a café and being complimented for her beauty. She tells the person complimenting her that she is beautiful from morning to night. He goes on to ask Sinha for the secret to her beauty to which she replies saying that it as all in her feet ( as the film cuts to a shot of Relaxo Flites on her feet).
Sinha then goes on to break into Dance as a song in the background encourages viewers to keep walking from morning to night and party with Flite.
The film ends with Sinha saying the line, “Flite, isme hai style” (Flite, it has style).
Client: Relaxo Flite
Agency: ARMS Communications New Delhi, India
Creative team: Deepa Kirodian, Sanjeet Ahluwalia
Client servicing team: Mukesh Gulati (VP – client servicing, Arms Communications)
Production house: Nirvana Films
Directed: Adarsh Gupta