Campaign India Team
Dec 16, 2022

Shah Rukh Khan drives Hyundai’s purpose for all his friends

Watch the film conceptualised by Innocean Worldwide here

Hyundai Motor India has launched a campaign to highlight the features of its mobile application ‘myHyundai’. The film features actor Shah Rukh Khan who is seen telling his friends about the ease of using the brand’s mobile app. 
 
Conceptualised by Innocean Worldwide, the film begins with scenes of Khan chilling with different friends. While one of his friends uses the app to make use of Hyundai’s services and benefits, the other surprisingly asks his friends how he’s managing to do all of this via an app. The friend then sarcastically asks him how Shah Rukh hasn’t told him about the app yet.
 
It then continues to showcase other scenes where different people explore the app and credit the information to Khan.  
 
Tarun Garg, director (sales, marketing and service), Hyundai Motor India, said, “As a customer -centric brand, Hyundai consistently strives to introduce innovative smart mobility solutions for its customers. ‘myHyundai’ is a future ready step in this direction, envisaged to be an industry first versatile one-stop solution to explore, access and use products, services and benefits in the Hyundai universe. As we continue to take our customers on a journey ‘beyond mobility’, myHyundai offers a heightened user experience through the seamless integration of information and services on a single platform. Hence ensuring our most loved customers benefit from maximum convenience that is readily available at their fingertips.”
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

1 day ago

Why L’Oréal’s CMO is betting on startups to keep ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

1 day ago

Schneider Electric’s case for being a local global ...

Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.

1 day ago

How brands can have their (plum) cake and eat it too

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.