Sebamed has rolled out a campaign featuring actor Arjun Kapoor, to highlight its anti-hair loss shampoo.
Conceptualised by the brand's in-house team, the film showcases a bald Kapoor talking about the kind of hair women want. He shares that they want all kinds of hair, including straight and curly, to name a few. Post which, in his usual avatar (with hair), Kapoor goes on to say that men, on the other hand, just want hair on their heads to stay. The film then ends with him detailing the benefits of using Sebamed's anti-hair loss shampoo.
The campaign broke on social media on 6 September.