Saif Ali Khan features in Santoor’s latest TVC, which has been created to commemorate the brand’s 25th anniversary. For its 25th anniversary, Santoor, has made modifications to its logo and packaging.
Apr 11, 2012
Santoor brings in Saif Ali Khan in its new rebranding TVC
WATCH the TVC created by DraftFCB Ulka here
The TVC shows a lady photographer posing for pictures while the shot is being readied. Khan walks in to see her posing and confuses her to be the model and is surprised when he’s told that she is the photographer. He is further surprised when he gets to know that the lady is a mother. The film ends with shots of the new logo and packaging.
For the TVCs in Andhra Pradesh and Karnataka, Mahesh Babu features instead of Khan.
Commenting on the TVC, Dharmesh Shah, creative director, Draft FCB Ulka, Bangalore, said, “The challenge was to tread that thin line of appealing to new consumers while not alienating brand loyalists, which I think this film does very effectively”.
The production house for the film is Mad Films.
Credits:
Brand: Santoor
Agency: DraftFCB Ulka
Creative team: Dharmesh Shah, Siddhi Desai, Deepak Thammaiah
Client Servicing: Deepak Kohli, Syed Imran, Celia Vincent
Films Coordinator: AlpaJobalia, Stanley Christian
Production House: MAD Films
Producer: Sunil Manchanda
Director:Vikas Sivaraman / TrivikramSrinivas
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Awards
10 hours ago
Mahindra Thar Roxx, Bajaj Freedom 125 bag top ...
15 cars and 13 bikes were nominated for the Autocar 'Car of the Year' and 'Bike of the Year Awards'.
Advertising
14 hours ago
Omnicom and IPG chiefs on merger: Moving beyond ...
John Wren and Philippe Krakowsky speak to Campaign.
Advertising
15 hours ago
Smytten’s #TryItAll campaign fuels Gen Z desire for ...
INSIDE THE AD: It aims to cultivate an emotional connection with Gen Zs, celebrating their innate desire to explore products before buying.
Digital
18 hours ago
f1studioz launches PrimePath, SwiftResponse in India
These tools aim to enhance customer experience and contact centre efficiency for enterprises in India.