Santoor brings in Saif Ali Khan in its new rebranding TVC

The TVC shows a lady photographer posing for pictures while the shot is being readied. Khan walks in to see her posing and confuses her to be the model and is surprised when he’s told that she is the photographer. He is further surprised when he gets to know that the lady is a mother. The film ends with shots of the new logo and packaging. 

 

For the TVCs in Andhra Pradesh and Karnataka, Mahesh Babu features instead of Khan.

 

Commenting on the TVC, Dharmesh Shah, creative director, Draft FCB Ulka, Bangalore, said, “The challenge was to tread that thin line of appealing to new consumers while not alienating brand loyalists, which I think this film does very effectively”. 

 

The production house for the film is Mad Films. 

 

Credits:

 

Brand: Santoor

Agency: DraftFCB Ulka

Creative team: Dharmesh Shah, Siddhi Desai, Deepak Thammaiah

Client Servicing: Deepak Kohli, Syed Imran, Celia Vincent

Films Coordinator: AlpaJobalia, Stanley Christian 

Production House: MAD Films

Producer: Sunil Manchanda

Director:Vikas Sivaraman / TrivikramSrinivas