Raahil Chopra
Apr 11, 2012

Santoor brings in Saif Ali Khan in its new rebranding TVC

WATCH the TVC created by DraftFCB Ulka here

wide player in 16:9 format. Used on article page for Campaign.

Saif Ali Khan features in Santoor’s latest TVC, which has been created to commemorate the brand’s 25th anniversary. For its 25th anniversary, Santoor, has made modifications to its logo and packaging.

The TVC shows a lady photographer posing for pictures while the shot is being readied. Khan walks in to see her posing and confuses her to be the model and is surprised when he’s told that she is the photographer. He is further surprised when he gets to know that the lady is a mother. The film ends with shots of the new logo and packaging. 
 
For the TVCs in Andhra Pradesh and Karnataka, Mahesh Babu features instead of Khan.
 
Commenting on the TVC, Dharmesh Shah, creative director, Draft FCB Ulka, Bangalore, said, “The challenge was to tread that thin line of appealing to new consumers while not alienating brand loyalists, which I think this film does very effectively”. 
 
The production house for the film is Mad Films. 
 
Credits:
 
Brand: Santoor
Agency: DraftFCB Ulka
Creative team: Dharmesh Shah, Siddhi Desai, Deepak Thammaiah
Client Servicing: Deepak Kohli, Syed Imran, Celia Vincent
Films Coordinator: AlpaJobalia, Stanley Christian 
Production House: MAD Films
Producer: Sunil Manchanda
Director:Vikas Sivaraman / TrivikramSrinivas
 
 
Source:
Campaign India

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