Campaign India Team
Oct 23, 2015

Santoor Body Lotion rides tender mom-child moment, makes 'soft skin' promise

Watch the ad film conceptualised by FCB Ulka here

Wipro Enterprises has rolled out a TVC for Santoor Body Lotion. The ad film has been conceptualised by FCB Ulka. 
 
The film sees a young mother reading out a story to her young daughter, narrating the way a horse is running off. The girl plays her part by using her fingers to imitate a galloping horse, using her mother’s skin as the ground. Soon, the woman asks the little one’s permission to continue the skin but the girl confesses that her skin is so soft that the horse isn’t stopping. The ad progresses to showcase product features. The film ends with a super, “Soft twacha. Hamesha” (Soft skin. Always).
 
Dennis Koshy, vice president – Bengaluru, FCB Ulka, said, “In a cluttered category like body lotion where consumers don’t perceive much difference between brands, memorability is especially important. Santoor Body Lotion found a very endearing moment that women loved, to set the brand promise in.”
 
Dharmesh Shah, creative director, FCB Ulka, said, “Tabdak tabdak evokes nostalgia. The entire film is a cute, playful interaction between the mother and the daughter that rides home the benefit of soft skin.” 
 
Credits
 
Client: Wipro Enterprises  
Brand: Santoor Body Lotion
Creative agency: FCB Ulka
National creative director: Satbir Singh
Creative director: Dharmesh Shah
Creative team: Nirmala Chenappa, Rohini Bothra, Vaishali Jain
Account management: Esha Datta, Priyanka Wadhwani, Shubhra Madhukar
Agency producers: Alpa Jobalia, Stanley Christian
Production house: Classics Films
Director (film): Minto Singh
Producer: Sanjay Narang
 
Source:
Campaign India