Santoor Body Lotion rides tender mom-child moment, makes 'soft skin' promise

Wipro Enterprises has rolled out a TVC for Santoor Body Lotion. The ad film has been conceptualised by FCB Ulka. 
 

The film sees a young mother reading out a story to her young daughter, narrating the way a horse is running off. The girl plays her part by using her fingers to imitate a galloping horse, using her mother’s skin as the ground. Soon, the woman asks the little one’s permission to continue the skin but the girl confesses that her skin is so soft that the horse isn’t stopping. The ad progresses to showcase product features. The film ends with a super, “Soft twacha. Hamesha” (Soft skin. Always).
 

Dennis Koshy, vice president – Bengaluru, FCB Ulka, said, “In a cluttered category like body lotion where consumers don’t perceive much difference between brands, memorability is especially important. Santoor Body Lotion found a very endearing moment that women loved, to set the brand promise in.”
 

Dharmesh Shah, creative director, FCB Ulka, said, “Tabdak tabdak evokes nostalgia. The entire film is a cute, playful interaction between the mother and the daughter that rides home the benefit of soft skin.” 
 

Credits

 

Client: Wipro Enterprises  

Brand: Santoor Body Lotion

Creative agency: FCB Ulka

National creative director: Satbir Singh

Creative director: Dharmesh Shah

Creative team: Nirmala Chenappa, Rohini Bothra, Vaishali Jain

Account management: Esha Datta, Priyanka Wadhwani, Shubhra Madhukar

Agency producers: Alpa Jobalia, Stanley Christian

Production house: Classics Films

Director (film): Minto Singh

Producer: Sanjay Narang