Campaign India Team
Jan 02, 2017

Samsung showcases service reach with heart-warming story

Watch the ad film conceptualised by Cheil India here

Samsung has rolled out a four-minute film to showcase its service reach. The film has been conceptualised by Cheil India.
 
It opens with a conversation between Amit (a service representative from Samsung) and a lady. Amit assures the lady that he will be there to repair her television before 7 pm. He gets into the Samsung service car and is driven across the hills. He's faced by road blocks in the form of a tree fallen and a herd of sheep, but the will to get him to his destination doesn't deteriorate. On a call during the travel he assures the lady that he'll be there before 7 pm. As he gets to the house, he's surprised to be greeted by a blind lady. The lady takes him in and guides him to the television that needs to be repaired. She asks him again if it'll be repaired on time. Amit reassures her and does so. The lady hears the sound from the television, and goes on to ring a bell. With that she makes an announcement about a show that's about to begin. Hearing that, children who are also devoid of vision, run towards the television room. The lady asks Amit for the remote and switches to a channel showcasing a reality show. The first contestant on the show, Prerna, is greeted by applause. It's revealed that the lady was hoping for her television to be repaired in time for this performance, as Prerna is a member of the hostel. The film ends with the man leaving the house, content with his efforts. The voice over explains, 'at times one must go further for the sake of relationships'. 
 
The film was added to Samsung India's YouTube page on 30 December 2016.
 
  
Source:
Campaign India

Related Articles

Just Published

Premium
Cannes Lions 2018: ‘You can’t make content that hurts the fans’: Conan O’Brien
Premium
5 hours ago

Cannes Lions 2018: ‘You can’t make content that ...

O'Brien joined basketball legend Shaquille O'Neal and CNN's Chris Cuomo on the dais on day three of the festival

Premium
Cannes Lions 2018: Keith Weed - 'want to drive responsibility in the digital supply chain'
Premium
7 hours ago

Cannes Lions 2018: Keith Weed - 'want to drive ...

The chief marketing and communications officer of Unilever was also joined by three founders of 'sustainable brands' that were acquired by the company

Premium
Cannes Lions 2018: 'It’s time women put our flag in the stands and claim the space we require'
Premium
7 hours ago

Cannes Lions 2018: 'It’s time women put our flag in ...

Abby Wambach (two time Gold Olympic winner), Ibtihaj Muhammad (Bronze winner at Olympics), Casey Wasserman and Jaymee Messler discussed the importance of storytelling, women empowerment, the FIFA World Cup and more...

Premium
Live from Cannes: News and views from day one and two
Premium
8 hours ago

Live from Cannes: News and views from day one and two

Campaign editors Robert Sawatzky and Matthew Miller bring you their editorial assessment of the latest at Cannes 2018.