Renault has rolled out the launch film for its recently launched Captur. The film for the SUV has been conceptualised by Law & Kenneth Saatchi & Saatchi.
The film features brand ambassador Ranbir Kapoor. As the valet driver brings the car outside a hotel lobby, it captures the attention of Kapoor. The driver looks to hand over the keys to the owner of the car. Kapoor raises his hand and walks towards it. He takes the car for a short drive. As he returns to the hotel, the owners of the car are surprised to see Kapoor step out of it. He winks to the man and hands the keys over to him as the duo look confused.
Virat Khullar, head of marketing, Renault India, said, “We are one of the youngest auto brands in India and understand that today’s new India with its evolved sensibilities appreciates and demands nothing but the best. The Captur, with its stunning design epitomises class and will excite this evolved Indian consumer. Through the campaign we wanted to add a new dimension to the world of SUVs."
Kartik Smetacek, ECD, Law & Kenneth Saatchi & Saatchi, said “From the moment we saw the Captur at the factory in Chennai, we knew its looks were the big story. So the task for the film was to showcase the car, while using Ranbir to add charm and memorability.”
Vivek Kumar Duggal, SVP, Law & Kenneth Saatchi & Saatchi, added, “The Captur with its refined good looks exudes a sense of style and sophistication. Our film, sought to highlight this through the effect the car has on our brand ambassador, himself a veritable style icon.”
Client: Renault India
Creative agency: Law & Kenneth Saatchi & Saatchi
National creative director: Charles Victor
Executive creative director: Kartik Smetacek
Creative team: Thomas George, Divakar Shetty, Rishabh Dave, Srijith Nambiar
SVP: Vivek Kumar Duggal
Account management: Pritish Nathaniel, Vinid Venugopalan, Nikhil Kamat, Pushpaanand Natrajan
Production house: 100 frames
Director: Matthias Berndt