Campaign India Team
Oct 25, 2016

Reliance Fresh scripts a caring surprise, ushers in 'Badi Diwali'

Watch the film conceptualised by Utopeia here

Retail chain Reliance Fresh has rolled out a film ahead of Diwali conceptualised by Utopeia.
The film opens with a young woman, Lakshmi, entering a house with Reliance Fresh bags. She sees the lady of the house on a ladder, putting up lights above the doorway. Lakshmi addresses the woman as 'didi' (elder sister), revealing that she is the domestic help. When Lakshmi offers to do the job, the lady brushes off the suggestion and reminds her to clean the guest room. The scene shifts to the kitchen. The lady is preparing a sweet dish, adding a generous amount of ghee. Lakshmi's curiosity is piqued. She asks who is visiting. The lady shuns her again, and asks her to concentrate on the paneer on the stove. The scene shifts to the dining table. Lakshmi is irritated and it shows. Her boss asks her to open the door as the bell rings. Lakshmi is surprised and overjoyed to see her parents at the door. Her boss wishes her 'Happy Diwali'. The film ends with the four of them at the dining table and the voice over saying 'Dil Bada Toh Diwali Badi. Reliance Fresh layein hain badi Diwali.' (If your heart is big, you'll have a big Diwali. Reliance Fresh brings you a badi Diwali). 
The film was published online on 22 October 2016.
Campaign India

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