Raymond has rolled out a TVC, building on its 'The Complete Man' positioning. The film has been conceptualised by Famous Innovations.
The protagonist walks towards his car. He glances at his watch while doing so, indicating that he might be pressed for time. As he begins his drive, he notices a group of children putting up some banners for a 'Car washing for charity'. He looks at them and drives past, noticing that some of the children are visibly disappointed. The man who drives past them, stops his car, and takes a detour to head back to the group of children. The scene shifts back to the group of children. They've still not serviced any car and seem dejected. Suddenly, they see the man returning with his car, only now it's covered with mud and badly needs a wash. They celebrate, as they've got their first 'customer'. While the children perform the car wash, the man looks on. The voice over says, 'Many things make the complete man. Making moments to cherish, is one of them.'
Agency: Famous Innovations