Burger King India has rolled out a video featuring actor Rahul Bose.
Conceptualised by Famous Innovations, the film states that it was shot pre-Covid and shows the actor walk into a Burger King restaurant. He praises the 'Rice Bowl' and states how it's value for money before he's greeted with two free bananas. The film signs off with the message - ‘old ad, old joke, old price’.
It follows the controversy Bose had created when he tweeted about a five-star hotel charging him Rs 442 for two bananas.
Srinivas Adapa, CMO, Burger King India, said, "Burger King’s Paneer Rice bowl at Rs 99 is a great value proposition. We know that this ad is old and the joke is old…but so is the price at Rs 99.”
Raj Kamble, founder and chief creative officer, Famous Innovations, said, “Burger King always looks for ways to hack what's going on in popular culture and when Rahul Bose created a national conversation about fair pricing and value, we saw an opportune moment to step in. It was also our way of associating with a celebrity in a unique and refreshing way, in a world of empty, irrelevant brand endorsements. This is an old ad, but its promise is most relevant today.”