Campaign India Team
Dec 21, 2018

Famous Innovations bags Burger King's creative mandate

Watch the debut campaign conceptualised here

Famous Innovations has conceptualised a 'social experiment' for Burger King after it recently bagged its creative mandate. 
 
The experiment is for the 'Crispy Veg Burger' and shows how the brand flips it to create a different experience. It shows consumers trying out the burger and realising that the same burger tastes different when consumed flipped, because of the order in which the sauce and patty come in. 
 
Tulika Rungta, business head, Famous Innovations, said, "Our insight was that today’s young Indians want the most out of every experience. So, they enjoy the same food in different ways. That’s their way of making food fun. Our idea is a quirky version of this approach, by simply flipping the Crispy Veg Burger, it can be enjoyed two ways - crispy side first or spicy side first. Which is a true expression of the global Burger King philosophy of “Have it your way.” We are so excited and look forward to many more to come.”
 
The film went on air earlier this week and will be supported by Digital, Outdoor and Activation. 
 
CREDITS:
 
Client: Burger King
Creative agency: Famous Innovations
Director: Kishore Iyer
Production Company: Nirvana Films
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Koshy George joins Marico as CMO
Premium
Mind Your Language launches a service to reproduce national TVCs for South India
Premium
44 minutes ago

Mind Your Language launches a service to reproduce ...

Called Southify, the service pushes translation by seasoned vernacular copywriters and not translators

Premium
British Council calls for 'creative ideas to unite the world'
Premium
1 hour ago

British Council calls for 'creative ideas to unite ...

Competition is open for Indian and UK citizens

Premium
Global new-business revenue increases by 7.5 per cent
Premium
4 hours ago

Global new-business revenue increases by 7.5 per cent

Publicis Groupe and WPP led the charge in 2018.