Famous Innovations has conceptualised a 'social experiment' for Burger King after it recently bagged its creative mandate.
The experiment is for the 'Crispy Veg Burger' and shows how the brand flips it to create a different experience. It shows consumers trying out the burger and realising that the same burger tastes different when consumed flipped, because of the order in which the sauce and patty come in.
Tulika Rungta, business head, Famous Innovations, said, "Our insight was that today’s young Indians want the most out of every experience. So, they enjoy the same food in different ways. That’s their way of making food fun. Our idea is a quirky version of this approach, by simply flipping the Crispy Veg Burger, it can be enjoyed two ways - crispy side first or spicy side first. Which is a true expression of the global Burger King philosophy of “Have it your way.” We are so excited and look forward to many more to come.”
The film went on air earlier this week and will be supported by Digital, Outdoor and Activation.
Client: Burger King
Creative agency: Famous Innovations
Director: Kishore Iyer
Production Company: Nirvana Films