Campaign India Team
Dec 21, 2018

Famous Innovations bags Burger King's creative mandate

Watch the debut campaign conceptualised here

Famous Innovations has conceptualised a 'social experiment' for Burger King after it recently bagged its creative mandate. 
 
The experiment is for the 'Crispy Veg Burger' and shows how the brand flips it to create a different experience. It shows consumers trying out the burger and realising that the same burger tastes different when consumed flipped, because of the order in which the sauce and patty come in. 
 
Tulika Rungta, business head, Famous Innovations, said, "Our insight was that today’s young Indians want the most out of every experience. So, they enjoy the same food in different ways. That’s their way of making food fun. Our idea is a quirky version of this approach, by simply flipping the Crispy Veg Burger, it can be enjoyed two ways - crispy side first or spicy side first. Which is a true expression of the global Burger King philosophy of “Have it your way.” We are so excited and look forward to many more to come.”
 
The film went on air earlier this week and will be supported by Digital, Outdoor and Activation. 
 
CREDITS:
 
Client: Burger King
Creative agency: Famous Innovations
Director: Kishore Iyer
Production Company: Nirvana Films
 
Source:
Campaign India

Related Articles

Just Published

16 hours ago

BC Web Wise and MediaDonuts partner to offer ...

MediaDonuts is headquartered in Singapore with offices in 10 countries around the world including India

19 hours ago

For Unilever, pandemic provides new purpose for ...

Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion

20 hours ago

Grey area: Sudhir Nair, founder and CEO, 21N78E ...

Ex-Grey ad folk reminisce about their time at the agency with Grey Group set to fold into AKQA

20 hours ago

Instagram adds updates to branded content capabilities

To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'