Rado has launched its first television campaign in India. The film features Rado brand ambassador Hrithik Roshan, who was signed on in 2011. The film has been conceptualised by Publicis, Milan.
In the TVC, which has been shot in Jaipur, Roshan is shown being in a hurry for an event as he wakes up late. He rushes across the city using different modes of transport. Along the way his scratch resistant Rado is tested, and the film ends with Roshan arriving at the event in time, and telling the hosts that they are late.
On the brand association with Roshan, Matthias Breschan, chief executive officer, Rado, commented “Hrithik has been a Rado ambassador since 2011 and we are delighted that he was able to find time in his busy schedule to make this fantastic mini film. We are sure both Hrithik’s fans and fans of Rado will love it and are convinced it will help to raise Rado’s profile all over the world.”
Along with this film, Rado has also released a print ad which features Roshan.