Quikr has rolled out new campaign around the its newest product Quikr Nxt.
The films have been conceptualised by McCann Erickson.
The campaign has four advertisements with each one demonstrating a key benefit of the instant messenger service.
The first film shows a man proposing his girlfriend. Unfortunately, he is constantly bombarded with phone calls, in response to his ad for selling his smartphone. The film ends with his girlfriend leaving him.
The second ad highlights the chat history feature. A room is seen covered in post-its from floor to ceiling and a man talking on the phone (he too is covered in post-its). He is negotiating the rent with a woman, trying to desperately find the price that he had quoted earlier. They go back and forth, till he realises he is talking to the wrong person and begins his search once again for the correct post-it.
The third ad deals with the petty annoyances that sellers face. It shows a man trying to sell his car but repeatedly falls prey to pranksters, who raise his hopes and then dash them with a fake address.
The final film features the ease of use when it comes to taking pictures and sharing them. A woman answers a barrage of questions as she tries to describe a handbag, which is up for sale. Annoyed she puts up pictures of the bag to avoid calls.
Each ad ends with the message, “No Fikar, Chat Quikr”.
The campaign will be featured on various digital platforms and television channels.
Client: Quikr Quikr
Creative agency: McCann Erickson, Mumbai
Account management: Tarannum Romani, Samir Sagar, Colin Myers
Planning director: Suraja Kishore
Films: Robert Joseph
Production house: Pebble Films
Producer and director: Naren Multani