Campaign India Team
Jul 03, 2015

Quicko focuses on responsibility as right; ropes in influencers for #RightToPayTax

Watch the films conceptualised by Scarecrow Communications here, an online financial service, has initiated a public service campaign with the theme #RightToPayTax. 
Conceptualised by Scarecrow Communications, the movement stemmed from the fact that only 2.89 per cent of India's population pays tax. The movement talks to people in a non-preachy manner to tell them that paying taxes is a right rather than a responsibility. 
Six films have been created for the same. Mahesh Murthy, founder, Pinstorm and founding partner, Seedfund; Ayaz Memon, columnist and sports commentator; Bharat Ranga former chief content and creative officer, Zee Group and founder RanCorp; KV Sridhar, chief creative officer, SapientNitro, India; Roshan Abbas, MD, Encompass; Rahul Puri, MD, Mukta Arts; and Rajesh Kejriwal, founder and CEO, Kyoorius are among those who have lent support to the campaign by appealing on film.
Vishvajit Sonagara, founder,, said, “I am a huge supporter of technology in our daily lives, and I have seen software turn complex tasks into beautiful experiences for the common man. Quicko is a young startup that’s breaking boundaries of software to change how personal finances are done in India. It’s also devoted to bringing about a social change in the way people interact with finances and financial instruments."
Manish Bhatt, founder director, Scarecrow Communications, added, "Scarecrow Communications has a special inclination towards social causes. Sometimes, it is as simple as felicitating the unsung people of the industry, the finishing artists, the make-up artists and others. Sometimes it is a little more complex like raising public awareness against cyber theft for clients like DBS. #RightToPayTax is one such meaningful initiative that Scarecrow would always like to support."
These films are airing on select TV channels, besides multiplexes and digital media. 


Quicko: Vishvajit Sonagara, Abhijit Sonagara, Govind Rai
Scarecrow creative team: Manish Bhatt, Raghu Bhat, Anindya Banerjee, Gagandeep Singh, Aditi Satpute.  
Scarecrow account management team: Arunava Sengupta, Kevin Joseph
Insomniacs digital team: Pranav Patadia, Dharit Shah, Chinmay Gandhi, Avinash Yadav, Sushanth Kulal.  
Connect One production team: Kritika Rawat (Production), Akshay Patil (Sound), Babu Kanciapta (DOP), Mayur D Bhimani (editor),
Music: Kaizad Gherda
Campaign India

Related Articles

Just Published

17 hours ago

2023 Global Best of the Best Effie Awards: Leo ...

The wins come for Whisper's 'Changing the Education System to Keep Girls in School' and Cadbury Celebrations' 'My SRK Ad' respectively

17 hours ago

Anurag Agnihotri elevated at Ogilvy

Was managing partner - creative for West India

17 hours ago

Moves and wins roundup: Week of 11 December

Read about the latest news in the marcomm world including updates from Adfactors, Tgthr and Red Bull

18 hours ago

Fostering diversity isn't a mere obligation but an ...

At ASCI's D&I Edge, a panel outlined the blueprint for media professionals to authentically embrace diversity and inclusion