Campaign India Team
Jul 03, 2015

Quicko focuses on responsibility as right; ropes in influencers for #RightToPayTax

Watch the films conceptualised by Scarecrow Communications here

Quicko.com, an online financial service, has initiated a public service campaign with the theme #RightToPayTax. 
 
Conceptualised by Scarecrow Communications, the movement stemmed from the fact that only 2.89 per cent of India's population pays tax. The movement talks to people in a non-preachy manner to tell them that paying taxes is a right rather than a responsibility. 
 
Six films have been created for the same. Mahesh Murthy, founder, Pinstorm and founding partner, Seedfund; Ayaz Memon, columnist and sports commentator; Bharat Ranga former chief content and creative officer, Zee Group and founder RanCorp; KV Sridhar, chief creative officer, SapientNitro, India; Roshan Abbas, MD, Encompass; Rahul Puri, MD, Mukta Arts; and Rajesh Kejriwal, founder and CEO, Kyoorius are among those who have lent support to the campaign by appealing on film.
 
Vishvajit Sonagara, founder, Quicko.com, said, “I am a huge supporter of technology in our daily lives, and I have seen software turn complex tasks into beautiful experiences for the common man. Quicko is a young startup that’s breaking boundaries of software to change how personal finances are done in India. It’s also devoted to bringing about a social change in the way people interact with finances and financial instruments."
 
Manish Bhatt, founder director, Scarecrow Communications, added, "Scarecrow Communications has a special inclination towards social causes. Sometimes, it is as simple as felicitating the unsung people of the industry, the finishing artists, the make-up artists and others. Sometimes it is a little more complex like raising public awareness against cyber theft for clients like DBS. #RightToPayTax is one such meaningful initiative that Scarecrow would always like to support."
 
These films are airing on select TV channels, besides multiplexes and digital media. 
 

 

Credits
Quicko: Vishvajit Sonagara, Abhijit Sonagara, Govind Rai
Scarecrow creative team: Manish Bhatt, Raghu Bhat, Anindya Banerjee, Gagandeep Singh, Aditi Satpute.  
Scarecrow account management team: Arunava Sengupta, Kevin Joseph
Insomniacs digital team: Pranav Patadia, Dharit Shah, Chinmay Gandhi, Avinash Yadav, Sushanth Kulal.  
Connect One production team: Kritika Rawat (Production), Akshay Patil (Sound), Babu Kanciapta (DOP), Mayur D Bhimani (editor),
Music: Kaizad Gherda
Source:
Campaign India