Campaign India Team
Jun 15, 2023

Polycab focuses on safety through a charming conversation between to-be parents

Watch the film conceptualised by Ogilvy here

Polycab India has rolled out a film for its 'Green Wire' through which it looks to showcase its safety.
 
Conceptualised by Ogilvy, the film aims to spread the message that Polycab's wires are not just an electrical solution but they ensure the safety of households for years to come. It shows a conversation between a pregnant lady and her husband, while an electrician is doing the wiring for the child's room. The to-be mother is worrying about the child and the husband is seen calmly working along with the electrician to fix the nursery’s wiring, before assuring her about all her concerns.
 
Nilesh Malani, chief marketing officer, Polycab India, said, “Polycab India is an unmatched leader in the wires and cables segment and has attained wide acclamation all these years. We understand that wires often go unnoticed despite being the backbone of every electrical system. It's a low involvement category, but a crucial one. That's why this campaign, crafted in collaboration with Ogilvy, attempts to strike an emotional chord. New parents are always concerned about their child's future, and through this campaign, we aim to connect with our audience on a profound level, highlighting the significance of Polycab's Green Wire in ensuring a safe and secure environment for their precious little ones. We strive to ensure that Polycab Green Wire upholds our commitment to maintaining a strong connection with our valued customers.”
 
Sukesh Nayak, chief creative officer, Ogilvy India, said, “Through this campaign, we delve into the realm of dreams, showcasing the limitless possibilities they hold. Polycab's extra safe green wires play a vital role in shaping these dreams, effortlessly connecting and empowering us. The simple narrative touches an emotional chord with the consumers and demands their attention to pay heed to the wiring they use at home.”
 
The film is spread across TV and social media. 
 
CREDITS:
 
Brand: Polycab India
Client team
 
CMO: Nilesh Malani
VP - marketing wires and cables: Rajashekhar Reddy
AGM - marketing, wires and switchgears: Aman Mahadeshwar
AVP - digital, mass media and research: Tanushree Jain
 
Creative agency: Ogilvy
CCO: Sukesh Nayak
Senior CDs: Vivek Verma, Prasad Kulkarni
 
Group president (India): VR Rajesh
Client services director: Haripriya Mark
CSO (India): Prem Narayan
Vice president: Samhita Choudhary
 
Production House: Purple Vishnu Films
Director: Sainath Choudhury
Producer: Unnati Agarwal
Source:
Campaign India

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