Campaign India Team
Nov 22, 2013

Policybazaar urges users to compare insurance plans before purchasing

WATCH the ad campaign created by the in-house team at Policybazaar here, an online portal that offers comparisons in the insurance space, has rolled out a new TVC.

The film has been created by the in-house team at the portal and looks to emphasise on how the website can bring users the best deal for insurance requirements. It shows a couple seated in a restaurant with the woman telling the man that 'she'll kill him'. The man responds to this by telling the woman that if she kills him, she'll become rich. The woman looks puzzled by that response, which prompts the man to say that he has a life insurance policy of Rs 1 crore, for which he's paying Rs 20,000. The woman reacts violently to this and gets up from her chair with a knife in hand and screams loudly, threatening the man. She follows this by urging the people in the restaurant to compare insurance before making a purchase as she feels the man seated with her could have saved a lot of money, had he done the same.

On the film, Abhishek Biswas, marketing head,, said, “Our campaigns are aimed at creating awareness among consumers, helping them make an informed decision. When it comes to life insurance in India, customers typically, end up buying what the agent sells but we at want to change this. Through this campaign, we want to encourage youngsters to compare policies to understand what product is the best for them, before making the purchase decision. This campaign is a wakeup call for the youngsters who buy life insurance without comparing and aims to promote comparison as a concept in life insurance. We have moved away from our brand protagonist “maa” this time to highlight that the young population is also getting sensitised to the importance of comparing and saving.”

Client: Policybazaar
Creative: Luv Ranjan and Rahul Mody
Production house: Luv Films
Director: Luv Ranjan
Producer: Ankur Garg
DOP: Sudhir K. Chaudhary

Campaign India

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