Campaign India Team
May 03, 2019

Policybazaar brings back Akshay Kumar as Yamraj

Watch the films conceptualised in-house here has rolled out an extension of its Yamraj campaign rolled out last year. This year's campaign consists of two films that have been conceptualised by's in house team.
The films feature brand ambassador Akshay Kumar playing Yamraj. The message they look to deliver is that purchase of insurance shouldn't be delayed because of life's uncertainties.
Sai Narayan, associate director and head of marketing, and, said, “Our latest TVCs featuring our brand ambassador Akshay Kumar as Yamraj 2.0 is aimed to ingrain a strong message among all i.e. don’t delay buying the right insurance cover that your family deserves, buy it now.  The TV commercial also highlights the ease of comparing & buying term and health plans online for all at a very reasonable rate/month. While it is easy citing excuses to avoid buying insurance protection products. Remember, only a decision today will help build a better tomorrow for you and your family.”
Conceptualised by:'s marketing team
Associate director and head of marketing: Sai Narayan
Senior manager, marketing: Samir Sethi
Assistant manager, marketing: Ritika Chaudhary
Production house: K Silent Productions
Director: Ali Abbas Zafar  
Producer: KC Pandey
Creative director: Riazat Khan
Campaign India

Related Articles

Just Published

21 hours ago

Cashkaro enters 'rewards war', takes a dig at ...

Watch the film conceptualised in-house here

21 hours ago

Truecaller assigns digital mandate to Wirality Media

The agency has been working with the brand on a project basis

23 hours ago

Maya Hari gets global role at Twitter

As Hari takes on a global role, the social media network is consolidating Japan and South Korea with the rest of Asia-Pacific

23 hours ago

We have to find non-obvious ways of showing a woman ...

Megha Tata, Piyush Pandey, Rohini Miglani and Sapna Chadha, discuss stereotypes in Indian advertising and how gender portrayal is changing