Campaign India Team
May 03, 2019

Policybazaar brings back Akshay Kumar as Yamraj

Watch the films conceptualised in-house here

Policybazaar.com has rolled out an extension of its Yamraj campaign rolled out last year. This year's campaign consists of two films that have been conceptualised by Policybazaar.com's in house team.
 
The films feature brand ambassador Akshay Kumar playing Yamraj. The message they look to deliver is that purchase of insurance shouldn't be delayed because of life's uncertainties.
 
 
Sai Narayan, associate director and head of marketing, Policybazaar.com and Paisabazaar.com, said, “Our latest TVCs featuring our brand ambassador Akshay Kumar as Yamraj 2.0 is aimed to ingrain a strong message among all i.e. don’t delay buying the right insurance cover that your family deserves, buy it now.  The TV commercial also highlights the ease of comparing & buying term and health plans online for all at a very reasonable rate/month. While it is easy citing excuses to avoid buying insurance protection products. Remember, only a decision today will help build a better tomorrow for you and your family.”
 
CREDITS: 
 
Conceptualised by: Policybazaar.com's marketing team
Associate director and head of marketing: Sai Narayan
Senior manager, marketing: Samir Sethi
Assistant manager, marketing: Ritika Chaudhary
Production house: K Silent Productions
Director: Ali Abbas Zafar  
Producer: KC Pandey
Creative director: Riazat Khan
Source:
Campaign India

Related Articles

Just Published

6 hours ago

Weekend Watch: Nike celebrates Liverpool’s ‘winning ...

'Tell us never' campaign introduces world to 'Republic of Liverpool'.

6 hours ago

Haymarket SAC forays into Hindi language segment ...

The channel will look to provide accessible, user-friendly information on vehicle purchases

7 hours ago

Wikimedia Foundation clarifies why its running a ...

Through banners on the English Wikipedia site in India, the foundation is asking readers to consider contributing with a donation.

7 hours ago

DDB Mudra Group bags MMTC-PAMP's integrated mandate

Digital and creative to be handled by 22feet Tribal Worldwide, media planning by OMD MudraMax and PR by FleishmanHillard