Policybazaar.com has rolled out an extension of its Yamraj campaign rolled out last year. This year's campaign consists of two films that have been conceptualised by Policybazaar.com's in house team.
The films feature brand ambassador Akshay Kumar playing Yamraj. The message they look to deliver is that purchase of insurance shouldn't be delayed because of life's uncertainties.
Sai Narayan, associate director and head of marketing, Policybazaar.com and Paisabazaar.com, said, “Our latest TVCs featuring our brand ambassador Akshay Kumar as Yamraj 2.0 is aimed to ingrain a strong message among all i.e. don’t delay buying the right insurance cover that your family deserves, buy it now. The TV commercial also highlights the ease of comparing & buying term and health plans online for all at a very reasonable rate/month. While it is easy citing excuses to avoid buying insurance protection products. Remember, only a decision today will help build a better tomorrow for you and your family.”
Conceptualised by: Policybazaar.com's marketing team
Associate director and head of marketing: Sai Narayan