Tata Play has rolled out a campaign featuring actors Kareena Kapoor and Saif Ali Khan to create awareness about its super saver packs.
Conceptualised by Ogilvy, the film opens with Kapoor asking Khan how he managed to purchase new sunglasses in this volatile market. Khan tells Kapoor that his mother gave him money to recharge Tata Play, and he used only INR 200 by selecting his favourite channels with Tata Play's super saver pack. The film depicts how Khan was able to save the rest of the money for his pursuits and buy himself new sunglasses. It aims to highlight the channels subscribers can avail of through the Hindi super value pack.
Harit Nagpal, managing director, CEO, Tata Play, said, "Entertainment is a basic human necessity. However, rising prices are forcing people to make a choice between necessities like food and fuel and discretionary spends like entertainment. As the country’s largest content distributor, we take it upon ourselves to make entertainment more affordable.”