Campaign India Team
Jul 14, 2020

Pepsi ties up with Swiggy to 'save our restaurants'

Watch the film conceptualised by Wunderman Thompson

Pepsi has rolled out a film to extend its 'save our restaurants' initiative.
 
Through this initiative, Pepsi has tied up with food delivery aggregator Swiggy. The company will contribute part of the proceeds of each soft drink under Pepsico ordered on the app for a meal to restaurant workers. 
 
The film has been conceptualised by Wunderman Thompson and states how the restaurants and its workers have been affected by Covid-19. It urges consumers to lend their support for them. 
 
Source:
Campaign India

Related Articles

Just Published

18 hours ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

18 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

19 hours ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

20 hours ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.