Pepsi ties up with Swiggy to 'save our restaurants'

Watch the film conceptualised by Wunderman Thompson

Jul 14, 2020 10:21:00 AM | Video | Campaign India Team Share - Share to Facebook

Pepsi has rolled out a film to extend its 'save our restaurants' initiative.
 
Through this initiative, Pepsi has tied up with food delivery aggregator Swiggy. The company will contribute part of the proceeds of each soft drink under Pepsico ordered on the app for a meal to restaurant workers. 
 
The film has been conceptualised by Wunderman Thompson and states how the restaurants and its workers have been affected by Covid-19. It urges consumers to lend their support for them. 
 

RELATED ARTICLES

Toon in with Dhananjay

8 months ago| article

Toon in with Dhananjay
Ogilvy elevates Ganapathy Balagopalan as deputy chief strategy officer

8 months ago| article

Ogilvy elevates Ganapathy Balagopalan as deputy chief strategy officer
Rediffusion to handle Tata Power's creative, media and digital mandate

8 months ago| article

Rediffusion to handle Tata Power's creative, media and digital mandate