Campaign India Team
Oct 10, 2016

Pepperfry takes spirit of giving beyond homes, spreads warmth this Diwali

Watch the ad films conceptualised by L&K Saatchi & Saatchi here

Pepperfry.com has rolled out two films ahead of Diwali. The films have been conceptualised by L&K Saatchi & Saatchi and are an extension of last year's 'Iss Diwali Kuch Badal Ke Dekhiye' campaign.
 
One of the films features an army captain moving in to his new place. As he greets his senior (and room mate), he remembers him as his instructor in Pune and tells him so. The senior acknowledges this but goes on with his work. The senior is at his cupboard when the newcomer looks to unpack his clothes from a suitcase. He cannot, as there is only one cupboard. They exchange glances and the new occupant puts his clothes back in his suitcase. The scene shifts to the night, when the place is well lit and people are exchanging sweets for Diwali. As the captain walks into his room, he notices an extra cupboard. He walks towards it. His senior, reading a book in the background, wishes him 'Happy Diwali'. The captain replies, realising slowly that the cupboard was his gift.

The second film is set in lawyers' chambers at a court. A group of male lawyers are enjoying tea at a table. A lady lawyer walks past them to her desk. One of the men asks the man delivering the tea, about the last cup of tea on his tray. The man tells him that it's 'Priya Madam's tea'. The man who asked looks towards the lady lawyer and notices her desk filled with books and other things, and hence no place for even the glass of tea. On another day, when Priya reaches her desk, she's pleasantly surprised to see a new one, more organised. A cupboard with files, behind her desk, has been replaced with a new one, where all the law books now reside. The man who noticed the desk previously wishes her a Happy Diwali, and Priya reciprocates. 
 
Kashyap Vadapalli, CMO, Pepperfry, said, “At Pepperfry we have focussed on expanding the online furniture category via building our capabilities to serve our consumers better, and that has been at the centre of our communication efforts. In this campaign we are able to connect with the consumer at an emotional level and build a bond on the shared value of becoming better and doing good, which is the longer term platform that we wish to stand for, in line with our mission and DNA.”
 
Rahul Nangia, joint NCD, Law and Kenneth Saatchi & Saatchi, said, “We have continued the theme of 'Kuch Badal Ke Dekho' this year as well. It’s a message that Pepperfry wants to own. We have tried to find newer characters, outside the home setting, where fresher dynamics between people can exist."
 
Credits
 
Client: Pepperfry
Creative agency: Law & Kenneth Saatchi & Saatchi
Director: Vivek Daschaudhary
Production house: Elements
 
Also see:
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
You will never unsee Jif's man-squirrel in new spots from Publicis
Premium
2 hours ago

You will never unsee Jif's man-squirrel in new ...

The creative shop launched a double campaign with Jif and Smuckers.

Premium
Bobo and Bladder adventure through Elvie's funny ads about female incontinence
Premium
2 hours ago

Bobo and Bladder adventure through Elvie's funny ...

Tech start-up wants women with incontinence to know they are not alone.

Premium
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
Premium
2 hours ago

The scent of a gamer: Lynx tie-in with Xbox debuts, ...

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Premium
Sofa story sparkles in Fevicol's diamond jubilee commercial
Premium
3 hours ago

Sofa story sparkles in Fevicol's diamond jubilee ...

Watch the film conceptualised by Ogilvy here