Campaign India Team
Apr 06, 2016

Paper Boat stokes childhood memories again, launches new flavours

Watch the ad films conceptualised by Lowe Lintas here

Paper Boat has launched new flavours. Announcing the new flavours are a series of films conceptualised by Lowe Lintas. 
 
The film for the Chilli Guava flavour is a flashback of two friends sharing a guava after school. As one of them cuts the fruit into half, he makes sure the chilli powder on the two halves are also shared equally. 

For the Aamras (mango pulp) film, a young girl recounts how her mother would hide a portion of the pulp for her separately in a casserole set in the refrigerator.

The film for the Aam Panna flavour shows a vessel, which consisted of the green mango juice, is shaking after a child drank a glass from it. The noise of the vessel tells the boy's mom that he has stepped out to play.  
 
Neeraj Kakkar, co-founder and CEO, Hector Beverages, said, “Summers are here and this season we are launching new drinks that will strengthen our presence region-wise. As always, we have worked very hard to stay true to our promise of preserving authentic recipes that don’t just taste great, but have the ability to instantly take you back to your childhood. For each of us, the memory will be a different one – where it is Neer More for the South, and Aam Panna for the North – but the memory is a given, and that is the promise that Paper Boat makes.”
 
Credits
 
Client: Paper Boat
Creative agency: Lowe Lintas Bengaluru
Chief creative officer: Arun Iyer
Executive creative director: Rajesh Ramaswamy
Business head: GV Krishnan
Business: Sonali Khanna
Source:
Campaign India

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