Paper Boat crafts the day after Raksha Bandhan

Watch the film conceptualised by Lowe Lintas here

Aug 07, 2017 09:56:00 AM | Video | Campaign India Team

Paper Boat has released two films for Raksha Bandhan. The films are conceptualised by Lowe Lintas.

In the second film the focuses on the day after the festival, a boy goes to school with a large rakhi tied on his hand by his didi (elder sister). When he returns home, he has a dozen rakhis on his wrist, all tied by his rakhi sisters at school. 

His didi is keen to know, which one is his favourite rakhi. Not getting the answer she expected, she disowns him as her brother. But the next morning, the boy is in for a real surprise.

The first film goes down the often repeated storyline of childhood banter. Watch the film here.


Chairman & CCO: Arun Iyer
Executive director: Rajesh Ramaswamy
Creative copy: Rimona Ganapathy, Indrasish Mukherjee, Tanya Onkar & Rangaprasad Muraleedharan
Creative art: Rexena Devraj, Aaryadev Praveen, Shwetha Kristen Elisha, Joann Joseph and Radhika Nataraj
Account management head: Hari Krishnan
Account management team: Sonali Khanna, Smrithi Ramanujam, Rhea Bharat Budhiraja & Ritika Telang