OnePlus India has rolled out the launch campaign of its soon to be launched OnePlus 8 series.
Conceptualised by Wieden + Kennedy, the campaign celebrates a generation called the 'HyperTaskers' that value every nanosecond of their time. It shows how the OnePlus 8 series equips with them technology to match their speed requirements.
Siddhant Narayan, head of marketing, OnePlus India, said, “OnePlus aims to create innovative, burdenless technology to help our users achieve more. With our users today striving to fulfil a series of aspirations in this fast-paced world wherein every nanosecond matters, we believe that the word ‘multi-taskers’ no longer does them justice. With our ‘HyperTaskers’ campaign, we celebrate a new generation of individuals who thrive across multiple spheres of their lives, while adding fervour to our much-awaited OnePlus 8 flagship series launch.”
Gautham Narayanan, managing director, Wieden + Kennedy, India, added, “This campaign brings to life the connection between the new OnePlus devices and the HyperTasker generation in a unique way. The new OnePlus flagship series empowers you to achieve more, every second, because, for this generation of multi-taskers, every moment counts. HyperTaskers need tools that are fast, seamless, and powerful enough to enable them to do many things at the same time. They need OnePlus, a company that has always stayed ahead of the curve with its focus on performance and speed.”
The campaign will run from April-July 2020 across YouTube, Facebook, Instagram and Twitter.