Olx Autos gets Sharman Joshi to propose an Olxtraaa deal

Watch the film conceptualised by Lowe Lintas here

Feb 16, 2023 05:32:00 PM | Video | Campaign India Team Share -

Olx Autos has rolled out the fifth leg of its ‘Olxtraaa’ campaign featuring actor Sharman Joshi to highlight its offerings of pre-owned automobiles.

Conceptualised by Lowe Lintas, the film shows a brother and sister talking on a video call. The duo is discussing the selling price of a car. As the sister continues conversing on her terrace, Joshi suddenly emerges from the sky as an Olx Autos sales representative and offers her a significantly higher price on the car, convincing her to comply.

CREDITS:

Client: Olx Autos

Creative agency: Lowe Lintas

Talent agency: M5 Entertainment

Creative: Vasudha Misra, Kartikeya Dixit, Sidhant Mago, Sandeep Bagga and Lalit Bharadva

Account management: Tanul Bhartiya, Vipul Shastri and Chaitra Nambiar

Planning: Anurag Prasad and Punit Singh

Production house: Pick Films

Director: Neal Massey

Associate director: Siddharth Potade and Samar Goley

Producer: Aayush Dua and Nupur Agarwal