Olx Autos, a pre-owned car selling platform, has rolled out a campaign titled ‘Shetty ke carnaame’ featuring director Rohit Shetty and actor Sharman Joshi to highlight the experience consumers can expect when selling their cars.
Conceptualised by Lowe Lintas Delhi, the film recreates the recurring theme of Shetty using exploding cars in his movies. The film features Shetty proposing the sale of the stunt car to Joshi, who is playing the role of an Olx Autos employee. Joshi then delights Shetty by offering the best price for the blown-up car. The film aims to position the brand as a value driven proposition.
Creative agency: Lowe Lintas
Talent agency: Wavemaker
Creative: Vasudha Misra, Sidhant Mago, Suhrid Sethumadhavan, Kuhu Nagpal, Chakori Prasad
Account management: Tanul Bhartiya, Pratik Adhikari, Prasoon Saxena
Planning: Anurag Prasad, Punit Singh
Production house: HMF (Happy Making Films)
Director: Apoorv Singh Karki
Associate director: Anirudh Thorat
Producer: Ashish Bhatia