Campaign India Team
Jun 02, 2022

Sharman Joshi delights Rohit Shetty with Olx Autos' price of a blown-up car

Watch the film conceptualised by Lowe Lintas here

Olx Autos, a pre-owned car selling platform, has rolled out a campaign titled ‘Shetty ke carnaame’ featuring director Rohit Shetty and actor Sharman Joshi to highlight the experience consumers can expect when selling their cars. 

 

Conceptualised by Lowe Lintas Delhi, the film recreates the recurring theme of Shetty using exploding cars in his movies. The film features Shetty proposing the sale of the stunt car to Joshi, who is playing the role of an Olx Autos employee. Joshi then delights Shetty by offering the best price for the blown-up car. The film aims to position the brand as a value driven proposition. 

 

CREDITS: 
 

Creative agency: Lowe Lintas

Talent agency: Wavemaker 

Creative: Vasudha Misra, Sidhant Mago, Suhrid Sethumadhavan, Kuhu Nagpal, Chakori Prasad

Account management: Tanul Bhartiya, Pratik Adhikari, Prasoon Saxena

Planning: Anurag Prasad, Punit Singh

Production house: HMF (Happy Making Films)

Director: Apoorv Singh Karki

Associate director: Anirudh Thorat

Producer: Ashish Bhatia

 

 

Source:
Campaign India

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