Campaign India Team
Jul 08, 2022

Rohit Shetty earns profit on his Olx Autos sale through Sharman Joshi

Watch the film conceptualised by Lowe Lintas here

The pre-owned automobile company, Olx Autos, has rolled out the final edition of its ‘Shetty ke Car-Naame’ campaign titled ‘normal car’ featuring film director Rohit Shetty and actor Sharman Joshi. 

 

Conceptualised by Lowe Lintas, the film showcases Joshi, who plays an Olx Autos employee breaking into Shetty’s movie set and trying to figure out what’s special about Shetty’s stunt car. Shetty tells Joshi that his films also include everyday cars that don't have any special qualities. Even though the car Shetty wishes to sell doesn’t possess any stunt-worthy capabilities, Joshi delights him by offering a profitable price for his Olx Autos sale. 

 

CREDITS: 

 

Creative agency: Lowe Lintas

Talent agency: Wavemaker 

Creative: Vasudha Misra, Sidhant Mago, Suhrid Sethumadhavan, Kuhu Nagpal, Chakori Prasad

Account management: Tanul Bhartiya, Pratik Adhikari, Prasoon Saxena

Planning: Anurag Prasad, Punit Singh

Production house: HMF (Happy Making Films)

Director: Apoorv Singh Karki

Associate director: Anirudh Thorat

Producer: Ashish Bhatia

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Arthur Sadoun on why Publicis is ‘winning’ and how ...

The CEO also discussed the fight for top talent and how Omnicom’s impending acquisition of IPG has 'already' changed the new-business market.

2 hours ago

Havas raises 2025 outlook after 3.8% Q3 growth

By region, APAC and Africa saw the strongest year-on-year growth at 8.2% for Q3 – returning to positive growth after a negative Q2.

2 hours ago

WPP continues AI overhaul with $400-million Google ...

WPP’s deal with Google ramps up its AI capabilities as new CEO Cindy Rose moves to catch competitors and speed campaign production.

4 hours ago

Walls talk again as Asian Paints brings back ...

The company revisits its iconic ‘Har Ghar Kuch Kehta Hai’ with a modern spin, spotlighting how today’s homes tell their stories differently.