The pre-owned automobile company, Olx Autos, has rolled out the final edition of its ‘Shetty ke Car-Naame’ campaign titled ‘normal car’ featuring film director Rohit Shetty and actor Sharman Joshi.
Conceptualised by Lowe Lintas, the film showcases Joshi, who plays an Olx Autos employee breaking into Shetty’s movie set and trying to figure out what’s special about Shetty’s stunt car. Shetty tells Joshi that his films also include everyday cars that don't have any special qualities. Even though the car Shetty wishes to sell doesn’t possess any stunt-worthy capabilities, Joshi delights him by offering a profitable price for his Olx Autos sale.
Creative agency: Lowe Lintas
Talent agency: Wavemaker
Creative: Vasudha Misra, Sidhant Mago, Suhrid Sethumadhavan, Kuhu Nagpal, Chakori Prasad
Account management: Tanul Bhartiya, Pratik Adhikari, Prasoon Saxena
Planning: Anurag Prasad, Punit Singh
Production house: HMF (Happy Making Films)
Director: Apoorv Singh Karki
Associate director: Anirudh Thorat
Producer: Ashish Bhatia