Hamdard Laboratories has rolled out a campaign for its almond oil brand Roghan Badam Shirin, with a message of urging women to feel comfortable in their own skin. Conceptualised by Dentsu, the film highlights the properties of the oil which brings out the best in a woman and lets her glow with confidence.
The film shows how young women who glow in confidence aren’t afraid to make life and career choices. Various women of all sizes and ages are seen doing their thing, without the fear or care of being judged by anyone.
Abdul Majeed, chairman and managing trustee, Hamdard Laboratories, said, “Roghan Badam Shirin stands for purity. It is one of our very trusted products. It is a multipurpose product. We also have Roghan Badam Shirin in the capsule format, for ease of consumption. It is primarily for people on the go. Hamdard always aims to establish the promise of care in every product . Our new campaign embodies our purpose of care and love for the body and mind. Our products are today available across ecom platforms besides the retail outlets.”
Suman Varma, CMO, Hamdard Laboratories, said, “Our aim through this campaign is to make every woman love the skin they are in. We wanted to create a world where beauty is the source of confidence and not anxiety. Roghan Badam Shirin is that magical oil that can work on dry skin, and act like a hydrating agent, the vitamin-E-rich almond oil acts like a moisturising oil, Its anti-inflammatory properties help in tightening the skin by penetrating at the deeper levels. Almonds are also considered brain food. Hence when had with milk, it helps in boosting children’s memory and relieves constipation. Our memory film will be launched next week highlighting the product benefit.”
CREDITS:
Production team:
Production house - Karmman Line
Director – Denzil Machado
Executive producer – Viveck Daaschaudhary
Producer – Nayan Sarmah
DOP – Boris Slavkov
Creative agency - Dentsu
Joy Mohanty – chief creative officer
Hindol Purkayastha - Executive vice president
Avinash Chandra - Associate vice president
Apoorva Dutta – Senior account executive
