Hamdard Laboratories (medicine division) has rolled out a campaign titled 'shine like no one’ to highlight the benefits of its product Roghan Badam Shirin.
Conceptualised by Mortals On Mission, the film raises awareness around the core ingredients of the product which is unani and sweet almond oil.
The film features a woman, who plays different roles in life. One is a fashion model who walks the ramp and the other a teacher for a night school for the less fortunate, and shows that she shines wherever she goes.
Suman Varma, CMO, Hamdard Laboratories (medicine division), said, "Roghan Badam Shirin has 100% unani and almond oil properties. The campaign amplifies the core benefit story engagingly. The films highlight different benefit stories-(a) skin and hair and (b) memory power. It is a 360-degree campaign, and we hope the idea resonates with people."
Pranav Harihar Sharma, creative consultant, Hamdard, added, “The basic idea of the campaign derives itself from this product truth. Every single person has multiple facets. This ideology forms the fulcrum of the campaign. It manifests the stories of multifaceted people and shines in whatever they do. The two facets of the protagonist shown in the film are entirely different yet equally beautiful in their way. The execution of the idea shows two different worlds. One is full of glamour, and the other is all soul. This twin shining face directly connects itself with the basic product benefit."
The campaign is being rolled out on television, social media, and OTT platforms.
CREDITS:
Brand: Hamdard Rogan Badam Shirin
Client: Abhishek Kumar, Suman Varma
Agency and production company: M.O.M. (Mortals On Mission)
Producer: Darpan Trisal
Director of photography: Tassaduq H. Baba
Director-operations and creative producer: Reena Oberoi
Executive producer: Vikash Arya
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