Campaign India Team
May 02, 2023

Nora Fatehi Axes unpleasant odour

Watch the film here

Axe India has rolled out a film featuring actor Nora Fatehi.
 
The film begins with Fatehi entering a restaurant’s kitchen. While applying makeup, she announces that if someone smells bad, they should get out. 
 
Just at that time, a man walks into the kitchen and she states that should someone smell good, her date with them is on. She hints at a good fragrance, eyeing the man who just walked in. She goes closer to him and takes a whiff, asking if he sprayed Axe. When he nodded in agreement, she’s seen going on a date with him. 
 
The film went live on the brand's YouTube channel on 17 April. 
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

5 hours ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

12 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.