Campaign India Team
Feb 11, 2013

New Tata Vista demonstrates ‘designed to thrill’ promise

WATCH the ad film created by Draftfcb-Ulka for the Vista D90 here

Following the launch of the Tata Vista D90 at the Buddh International Circuit in Greater Noida on 28 January, Tata has released the advertising campaign for the newly launched hatchback.
The new Vista sports a 90PS Diesel engine with VGT technology and a host of other changes to its interior and exterior.

The TVC shows two Vista D90s driving alongside each other with parasailers attached to the rear of the car. As the car picks up speed the two parasailers are shown being lifted in the air. Following this, the features of the new Vista D90 are shown with the voice over explaining why the new Vista D90 is 'designed to thrill'.

Commenting on the new campaign, Kartik Smetacek,  group creative director, Draftfcb-Ulka, said, “The commercial is essentially a demonstration: Of power, of thrill, of the adventurous, adrenaline-fueled lifestyle that defines the new Tata Motors.”

Amit Sagar, head - Vista product group (Tata Motors), added, “Vista D90 comes as a refreshing option for the thrill seeking youth of today. The car redefines the category with over a dozen first in class attributes.”

It is expected to be a 360-degree campaign straddling print, retail, online and OOH.

Client: Tata Motors
Agency: Draftfcb-Ulka
National Creative Director: K. S. Chakravarthy
Group Creative Director: Kartik Smetacek
Creative Director:Devendra Mankame
Creative Team: Donovan D’Souza, Mayuresh Wagle, Tushar Sawant, Roshan Pawaskar, Varsha Kharidaha
Vice President: Kulvinder Ahluwalia
Client Servicing: Kailash Kondath, Nisha Philip, Manan Valia
Planning: Sunil Shetty, Mayur Kaku
Films:Alpa Jobalia, Vikas Malhotra
Production House: Chrome Pictures
Director: Amit Sharma

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