Campaign India Team
Oct 23, 2017

Nerolac paints the conveyor belt red, blue and every other hue

Watch the Diwali day on-ground activation here

That unending wait for your baggage at the end of a flight came with a hidden surprise this Diwali.
 
At Mumbai's Chhatrapati Shivaji International Airport, paint maker Kansai Nerolac launched an on-ground campaign using the luggage conveyor belt as the primary media.
 
The aim of this campaign was to present the variety of shades that Nerolac offers. As a result, a conveyor belt was converted to a giant, moving shade card.
 
Peeyush Bachlaus, GM marketing - Kansai Nerolac Paints said, “There’s a need to find the consumers where they are instead of trying to reach out to them through conventional means. It is a must to deliver key brand messages on multi-layered platforms which can’t be restrictive in nature. We have continuously endeavoured to innovate brand messaging as well as consumer connect initiatives. We want our consumers to experience their surroundings and colours in a unique way wherever we can and doing something for the Diwali time passengers seemed to be a right way to kick start the integration.”
 
The passengers who experienced the belt on the day of Diwali were in for a surprise as there were personalised gifts waiting for them at the Nerolac conveyor belt. 
Source:
Campaign India

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