Ms.Taken identity on International Women's Day

Watch the film made by Bangalore-based Fisheye Creative here

Mar 08, 2017 01:09:00 PM | Video | Campaign India Team

When most ads celebrated womanhood around International Women's Day, Ms. Taken, a fashion brand by model and film actor Kriti Sanon, bucks the trend.

In a digital film created by Fisheye Creative, Sanon uses a series of placards to draw attention towards the lip service that's paid to women during this day. With every placard that's held up, the expression on Sanon's face is a must watch. 


Client: Universal Sportsbiz 

Agency: Fisheye Creative