Moonbow, a purifier brand under sanitary ware player HSIL, has rolled out a campaign for its range of water purifiers. The campaign has been conceptualised by Contract Advertising.
The film shows a child fill his bottle of water from a Moonbow purifier and head out to play a game of football. As he kicks the ball outside the rink, he spots a group of underprivileged children as one of them shows off his football skill and returns the ball. The child invites the group of underprivileged children in. As the game ends one of the underpriviliged children is shown grasping for breath. The child shares his water with him. The voice over says ‘Accha Paani Share Karna Acchi Aadat Hai’ (sharing clean water is a good habit). The film ends the voice over introducing Moonbow water purifiers with the line 'Ab India Peeyega Accha' (India will drink safe water).
Rakesh Kaul, president, consumer products division, HSIL, said, “One of the biggest challenges in India today is access to clean drinking water. With this TVC, we perfectly capture the brands commitment towards providing consumers across India with clean drinking water. The TVC will play on primetime TV slots across general entertainment channels, select English and Hindi news and movie channels.”
A statement from Team Contract, said, “In a fairly cluttered market, where every brand spoke of technology and gave rationale to why their water purifier works seemed very similar to each other. The idea really qualitatively talks about the collective spirit with ‘Ab India Peeyega Achha’. While the broader theme was about Sharing is good, and with Moonbow Water Purifier, you share good water no matter who you are sharing it with.”
The film went on air on 14 February 2017.
Client: HSIL (Moonbow)
Creative agency: Contract Advertising,
Production House: Promodome Communications
Director: Aman Sachdeva