Begin your working week by watching online fashion portal Yepme.com's music video titled 'Tension Kyun Lete ho yaar' (Why do you take tension).
Bollywood actor and director Farhan Akhtar features in the video. The video aims to capture the essence of the lifestyle of Yepme’s target audience - style conscious men and women between the ages of 20 to 29 years.
The film shows Akhtar going through a regular day, dealing with difficult moments in a positive and upbeat way. He changes his attire during each instance with ease showcasing the range of offerings from the brand.
The video has been launched on Yepme’s website, YouTube and DTH service providers. Further, promotional ad campaigns using the video will be created for Yepme’s television and radio reach out.
Director (film): Sujaat Saudagar