Campaign India Team
May 12, 2014

MMGB: Yepme gets musical with Farhan Akhtar, asks 'Why do you take tension?'

Watch the music video here

Begin your working week by watching online fashion portal's music video titled 'Tension Kyun Lete ho yaar' (Why do you take tension). 

Bollywood actor and director Farhan Akhtar features in the video. The video aims to capture the essence of the lifestyle of Yepme’s target audience - style conscious men and women between the ages of 20 to 29 years. 

The film shows Akhtar going through a regular day, dealing with difficult moments in a positive and upbeat way. He changes his attire during each instance with ease showcasing the range of offerings from the brand.

The video has been launched on Yepme’s website, YouTube and DTH service providers.  Further, promotional ad campaigns using the video will be created for Yepme’s television and radio reach out.

Vivek Gaur, CEO,, said, “We are very excited to launch this music video. The video is one of its kinds in terms of use of special effects and transitions - and captures the slice of life of today’s youth in a fun and unusual way. This is a completely fresh approach to build a connect with today’s youth and we are confident that the song and visuals will make way to the heart and minds of everyone - especially since Farhan is an iconic figure amongst Indian youth, and is a class apart from others, being a singer-songwriter, actor, director, a multi-talented artist - he is someone who is liked, respected and also highly relatable for our audience.”


Director (film): Sujaat Saudagar


Campaign India

Related Articles

Just Published

2 hours ago

Jasprit Bumrah unleashes the toofan with Thums Up

Watch the film conceptualised by Ogilvy here

2 hours ago

Hide & Seek finds the love that’s been hiding

Mayank Shah, senior category head, Parle Products, speaks about the insight behind the campaign, why marketers should keep clichés at bay and more...

3 hours ago

Edelman barometer sees trust in all media fall, ...

Trust in all news sources has fallen over the past decade, apart from media owned by businesses themselves, according to the latest global Trust Barometer from PR agency Edelman