Campaign India Team
Nov 06, 2017

MMGB: Toyota honours freedom of movement with 'mobility for all'

Watch the film conceptualised by Dentsu and Saatchi & Saatchi here

Toyota's first-ever global campaign honours freedom of movement for all to reflect the brand's so-called evolution from an auto to a mobility company.
 
Supporting its eight-year global sponsorship of the Olympic and Paralympic Games, the work celebrates new tech and research that helps people overcome barriers to movement. The first film in the campaign features 100 real-life mobility stories of people from every stage of life, including Olympic and Paralympic athletes. It was produced in five countries and took approximately 736 hours to film and edit.
 
CREDITS:
 
Agencies: Dentsu and Saatchi & Saatchi
Creatives: Jason Schragger, Fabio Costa, Mark Carolan, Shiran Teitelbaum, Alice Blastorah, Keiichi Kiguchi, Keita Kimura, Toshihiko Tanabe and Kana Nakako
 
(This article first appeared on CampaignLive.co.uk)
 

 

Source:
Campaign India

Related Articles

Just Published

9 hours ago

Brands hitch a ride on Rath Yatra's AI bandwagon

From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.

10 hours ago

Scroll-stopping or scroll-past? The 2.5-second ad ...

As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in the frame.

10 hours ago

CloudTV enters India’s CTV ad market with Magnite ...

With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.