Toyota's first-ever global campaign honours freedom of movement for all to reflect the brand's so-called evolution from an auto to a mobility company.
Supporting its eight-year global sponsorship of the Olympic and Paralympic Games, the work celebrates new tech and research that helps people overcome barriers to movement. The first film in the campaign features 100 real-life mobility stories of people from every stage of life, including Olympic and Paralympic athletes. It was produced in five countries and took approximately 736 hours to film and edit.
Agencies: Dentsu and Saatchi & Saatchi
Creatives: Jason Schragger, Fabio Costa, Mark Carolan, Shiran Teitelbaum, Alice Blastorah, Keiichi Kiguchi, Keita Kimura, Toshihiko Tanabe and Kana Nakako
(This article first appeared on CampaignLive.co.uk)
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
2 hours ago
Watch the film conceptualised by Chrome Pictures here