Some people thought that it was just a big marketing ploy for the brands and said they disagreed with the idea, however most said they'd buy the burger, in aid of World Peace Day.
(This article first appeared on MarketingMagazine.co.uk)
Sep 07, 2015
MMGB: The public reacts: unanimous thumbs up to potential World Peace Day McWhopper burger
Burger King is continuing its quest to find a partner for their World Peace Day burger, after McDonald's refused its offer. We found out whether the public would buy a McWhopper.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Related Articles
Just Published
.png&h=268&w=401&q=100&v=20170226&c=1)
Advertising
4 hours ago
Mobile Premier League asks anyone with 'akal' to ...
Watch the campaign conceptualised by The Womb here
.png&h=268&w=401&q=100&v=20170226&c=1)
Advertising
5 hours ago
Publicis Groupe rejigs media ops, Tanmay Mohanty is ...
Aims to bring together data science, programmatic and media tech
.png&h=268&w=401&q=100&v=20170226&c=1)
Advertising
5 hours ago
Dentsu APAC launches GPT-3 powered content creation ...
The engine uses AI and ML to predict how audiences will react to creative messages in real-time
.png&h=268&w=401&q=100&v=20170226&c=1)
Advertising
5 hours ago
Eno says "no" to unnecessary home remedies
Watch the film conceptualised by Grey Group here
