Star Sports has unveiled a new campaign “Who will be the new champion” – signalling the beginning of the action-packed semi-finals and the birth of a new champion in the football league, ISL.
The film conceptualised by the in-house creative team at Star Sports, features fan favourites Sunil Chhetri, Ferran Corominas, Bartholomew Ogbeche and Modou Sougou, among others, showcases the rampant sentiment amongst dedicated young fans as their favourite teams contend for supremacy. Every pass, missed opportunity, formation strategy and foul matters in determining which team will succeed during the semi-finals. Every emotion has been aptly captured in the new TVC.
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The report also suggested that HD channel viewership increased by 15% in the last two years