Campaign India Team
Jun 05, 2016

MMGB: Samsung gets Harry Redknapp to deliver virtual team talk to the 'worst’ team, inspire

Watch the experiment conceptualised by DDB Stockholm here

Samsung got the famous former manager of English Premier League club Tottenham Hotspur to deliver the team talk to New Mills AFC, a team in the 'Evo-Stik League Northern Premier'. Through virtual reality, of course.
 
The activity was conceptualised by DDB Stockholm. The intent was to showcase its gear, while helping the ‘worst football team’ in England.
 
The team, which was last in the league, walked into the dressing room prior to a game to find Samsung Gear VR along with the jerseys. Each member was equipped to receive a pep talk from through VR from Harry Redknapp. He is seen in the video speaking to the players to fire them up to head out on the pitch. According to the case, ‘the result didn't change, but the team felt like champions as they walked on to the pitch'. 
 
Adam Fors, Nordic marketing director, Samsung, said, “There is tremendous power in VR technology. We are constantly exploring the possibilities of the tech with the aim of finding new ways to help people develop in a number of skillsets and areas. Our football experiment, with help from legendary coach, Harry Redknapp, is a good example of where we have been able to test the effectiveness of ‘virtual motivation’ and make a team feel like winners before kick-off.”
 
Joel Ekstrand, art director, DDB Stockholm, said, "This is the first project in a series for Samsung where we test how by connecting things, in this case the Galaxy S7 and Gear VR, we can create better experiences for people.”
 
The VR experience happened in end-May with the film going live shortly thereafter, on 31 May.
 
There has to be a first step to everything. Have a wonderful working week.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

18 hours ago

Toyota set to end $600 million Olympic sponsorship deal

The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.

20 hours ago

65% of men call for better menstrual education ...

The brand also released a short Hindi film based on real events, highlighting the need for normalising conversations about periods with men.

21 hours ago

Ministry of Consumer Affairs seeks integrated ...

The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.

21 hours ago

OML's Hypothesis pursues global expansion

The AI-powered influencer marketing tech platform is targeting growth in Asia Pacific, the Middle East, Africa, and the US by 2025.